With the Mayor publicly stating that she will not seek another term in office, the timing seemed right to redefine the branding of Mississauga. The thinking is that things have changed since the original brand was developed, and today we are no longer a fledgling new commodity in the business of urban development.
Over the past 40 years, Mississauga’s population has more than tripled to 745,000 residents, making us the 6th largest City in Canada. No longer the bedroom community of the 70’s, there are now 54,000 businesses who call Mississauga home, 62 of which are leading Fortune 500 companies. And if that is not enough, there are now two post-secondary institutions located in Mississauga.
The City’s new vision is to “Inspire the world to see Mississauga as a dynamic and beautiful global city for creativity and innovation, with vibrant, safe and connected communities; where we celebrate the rich diversity of our cultures, our historic villages, Lake Ontario and the Credit River Valley. A place where people choose to be.”
A new brand story will portray today’s Mississauga as a dynamic city built on Welcoming World Culture, and Naturally Enriching and Inspiring Possibilities. The new logo communicates Mississauga’s promise for the future.